Affiliate Summit Pinnacle Awards “Affiliate Manager of the Year” Matt McWilliams joins Affiliate ABCs hosts Deborah Carney and Vinny O’Hare to talk about what affiliates should look for when evaluating a merchant to promote. One of the toughest decisions an affiliate has to make is which merchants to give the real estate on their website to. Matt, Deborah and Vinny have a candid discussion about what to look for to be sure a merchant is worth promoting and is worth “above the fold” attention (or not).
*Find merchants in the networks you belong to and search by category or keywords
Take a look at the merchant from the Consumer perspective::
*First impression – would you shop there?
*Do they have “leaks” (banners to other sites, adsense, send shoppers away)?
*If there are links to other sites, do they actually track back to the affiliate program? Some merchants cross track with others.
*Easy to navigate? FAQ? Shipping information? Contact information, About Us, Whois Information matches the site About Us information?
*What is the shopping process like? Is it easy or are there roadblocks? Is there a prompt to call to complete the order? Is it secure?
Now look from the Affiliate perspective:
*Compare commissions, cookie duration, other program terms to other similar programs.
*Appropriate banners? Text links?
*Is it a site that you would promote with a datafeed? Do they have one? Is it well categorized? Is it available in 3rd party tools you may be working with?
*Send a note to the affiliate manager if there is something you would like created, see if they respond. Is there contact information?
*For Shareasale merchants: Are they on Auto Deposit?
*For any other network, what happens if the merchant’s balance with the network goes offline? Is there a way to check the merchants online/offline history?
Some links mentioned in the show: