James Martell joins Affiliate ABCs Training Podcast hosts Vinny O’Hare and Deborah Carney to discuss why article marketing is not a viable way to build backlinks. With recent changes at the search engines, article farms are looked upon differently than article directories were looked at in the past.
From a Blogging ABCs article on the subject by James:
Matt Cutts is the fellow in charge of Google’s Webspam, and in a video he recently gave a good definition of article marketing; “… you’re writing an article and you try to include a link at the bottom and you’re hoping a bunch of other people put up copies or mirrors or duplicates of that article and that those links might flow through.”
Matt also adds the following bit of advice; “Typically, the sorts of sites that just republish these articles are not the highest quality sites.”
Considering this piece of insight, one is moved to question whether article marketing is as effective as we’ve been told, and if not, why people continue to use it.
This is a long podcast with a lot of great discussion about exactly what is wrong with the old method of article marketing and some suggestions on what to do instead. One of the reasons this podcast is so detailed is because we don’t like affiliates being caught in the trap of folks still selling article marketing courses. Forewarned is forearmed 🙂
We are planning to get this podcast transcribed, if you want to be notified when the transcript is available please go to AffiliateABCs.com and use the newsletter sign up form in the top right of the home page.
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