Joining Affiliate ABCs host Deborah Carney is Michael Weishuhn, co-founder of WyzAnt Tutor Matching Service. In this Merchant Spotlight of this unique affiliate program we hear how WyzAnt got it’s start and the best ways for affiliates to promote the service.
Tutor Matching Service – In home one on one tutoring.
28,000 tutors, distribution is consistent with population distribution in the United States. Where there are large populations there are large numbers of tutors.
Affiliates send students to website, landing page is geotargeted, but student can change zip code and then search by subject. Lead is generated by student emailing a tutor.
Datafeed with all tutors listed, updated regularly. Each tutor has all subjects listed, plus where they are located plus the bio info provided by each tutor. Landing page combinations are endless.
Add Shareasale ID, download a feed with your ID encoded. Up to date, easy to create and download. Even if you aren’t a datafeed affiliate you can do the searches and find the tutors you want to feature. Each tutor profile has a unique landing page, the lead form is right on that landing page. Conversions for these pages were 20%
Target Audiences: Parents, Moms are maine decision makers, Dads are next. College students also are decision makers.
Hot Subjects: High School Math, Sciences, Languages.
Get creative with the datafeed. Explore the data for information that other affiliates may not. Use the bio information.
Keep your data fresh, 200 – 300 new tutors a day are added. Affiliates will be getting the information first, can make good use of it.
Seasonality: December – slow, January – April huge increase, slows about 30% in summer, 30% increase back up in September. Boost in May for finals.
If there are specific suggestions or comments about feeds, other info from site you would like included, let us know!
Happy New Year!
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