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Join your hosts Deborah Carney and Vinny O’Hare with their guest Angel Djambazov, Managing Editor of Revenews and Affiliate Manager extraordinaire – Custom Tailored Marketing. Today’s topic is using analytics to help merchants find affiliates to target for recruiting, and to find their traffic sources to help budget to advertising and affiliate channels.
Google analytics, Omniture
Traffic Sources – who is sending you traffic that isn’t an affiliate? Could be using Adsense, get them to be a direct affiliate.
Hitwise – Who is sending you or sending your competitors traffic
Alexa.com – url of your website and do lookup, under details – clickstream and related links
Compete.com
Social Media
Find people interested in and talking about your products
Radian6 – agregator of topics
Raven Tools – Social Media Monitor
Twitter – data mining about your products or services and your competitors. Who is talking about you?
Two cookie system to track first referrer plus last affiliate referrer to find out your traffic patterns and what the click path is.
In Google analytics – set traffic sources and goals so that you can find where your traffic is coming from.
Twitter:
@merchantabcs
@loxly
@djambazov
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