Click to play or right click and Save Merchant ABCs #10

Deborah Carney of Merchant ABCs hosted a panel discussion that included James Martell of Affiliate Buzz and Affiliate Marketers Boot Camp, as well as Kim Salvino, Jeannine Crooks and Amy Ely of buy.at.* Everyone joined in to provide guidance on content and creatives that help affiliates promote a merchant’s business more effectively.

Topics include:

·******** Why supplying a variety of creative is key to program growth

·******** The types of content and creative to consider

·******** The value of text links, banners, and offering unique sizes

·******** Providing a comprehensive list of product information, company facts, and statistics for affiliates to use when creating articles and unique content

·******** Ideas for communicating creative changes and key messages

·******** Best practices in the merchant-affiliate relationship

·******** The under-utilized power of video

This podcast wraps up with information on video creative, which will be covered in more detail on the next episode.* Enjoy!

Find us on Twitter:
Deborah Carney (a.k.a. Loxly)
James Martell
Merchant ABCs
Geekcast.fm

Learn more about buy.at:
Visit the buy.at blog
Facebook Fan Page
Twitter: @buyatUS

Thanks to Geekcast.fm for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.