Merchant ABCs #6 – Tips for B2B Merchants in the Affiliate Industry

[Deborah aka Loxly]

Click to listen or right click to download and save Merchant ABCs #6

Merchant ABCs hosts Deborah Carney and Vinny O’Hare talk to Kim Salvino (Sr. Account Manager & Affiliate Evangelist) and Amy Ely (Marketing Manager) at buy.at network about ways that B2B merchants can succeed in the affiliate industry. B2B customers might not be the same as defined a few years ago, and more B2B merchants are establishing affiliate programs on traditionally B2C networks. B2C affiliates are realizing that more of their audience is in need of B2B products. In this podcast we discuss this plus what merchants should expect and what they need to provide to succeed.

Topics include:

·Observing the growth of B2B advertisers in the affiliate industry
·How B2B services apply to many affiliate sites and audiences of all sizes
·Helpful tools, creatives, content, and resources that B2B merchants can provide to support their affiliate partners

With a sampling mentioned during the podcast, examples of B2B programs that gain traction in the affiliate industry include:

·Email marketing support – ex. Aweber and Vertical Response
·Tools for SEO and social media – ex. Raven Tools SEO Tools
·Resources to start a business – ex. CorpNet Incorporation Services
·Business and office supplies – ex. Carrot Ink
·WordPress and Blogging platform premium themes and plugins – ex. Thesis Theme

Find us on Twitter:
Vinny O’Hare
Deborah Carney (a.k.a. Loxly)
Merchant ABCs
Geekcast.fm

Learn more about buy.at:
Visit the buy.at blog
Facebook Fan Page
Twitter: @buyatUS

Thanks to Geekcast.fm for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.

[BillS]

Hey, I actually listened to this one today. And I learned a few things. I'm not really big on podcasts, being a more "visual" learner - but I did listen to this one because of the topic AND the participants. Very interesting - might get me hooked on listening to a few more...

[Deborah aka Loxly]

Bill, you can be part of the podcast if you want. I'd love to have you on one discussing your program(s).

We also are working on something that will be for visual learners. Working on submission forms then will be asking for input, I know you are good at putting things in writing