PPC Affiliates: Tips for Enhancing Local Search Campaigns

[Amy]

Hi Everyone,

Karen Varecka of the buy.at US team recently published an article that provides helpful tips for PPC affiliates. Moving farther beyond the basics provided in the Affiliate ABCs #34 Search Engine Marketing 101 Podcast, Karen discusses how to increase CTR (click through rate) and quality score, while lowering CPCs (cost per click) by using four key targeting tactics and search terms:

1. Geo Modified
2. Internet Protocol (IP) Targeted
3. Zip Codes
4. Neighborhoods

Read her article, “Demystifying Local Search Campaign Setups” here, or on page 14 in your hard copy of FeedFront Magazine.

-Amy

[Deborah aka Loxly]

Great article! Looking forward to doing another podcast with Karen too! For those reading this thread, what would you ask Karen if you had the chance?