Mini Product Niche Website: Step by Step Example

[Billy Kay]

Do you need me to reword that for army gifts?

And yes, you're almost done. Two more steps

[dsharpie]

I've made the substitutions to your standard paragraph to create a version for this site.

Here's a question for you: "keyword phrase 01" becomes "army gifts" but the only thing I could think of for "main descriptive keyword" is also "army gifts". This gives me this paragraph on the "army retirement gifts" page:

WebsiteName.com is America's premiere source of army gifts - including our exclusive army retirement gifts! FREE! Find out what you've been missing! Discover our exciting free online army gifts catalogs. Hundreds of army gifts for every occasion!

Should I instead try to come up with something else for "main descriptive keyword" like perhaps "military gifts" or is it OK to have both keyword 1 and main descriptive keyword be the same thing?

One more question: Do you suggest rewording other parts of the paragraph to keep it from looking too much like a cut and paste template? For example, do all of your sites have the phrase "America's premiere source of" and "Find out what you've been missing! Discover our exciting free online..."?

I'm wondering if that's too much in danger of search engines picking up on duplicate content filters, especially when more and more people start building sites using your tutorial? Should I maybe try something more like: "America's top location for" and "Find out what everyone's talking about! Explore our free online ..."

Either way, once I get your feedback on this, I'm ready to move ahead to the next step.

[Billy Kay]

Here's a question for you: "keyword phrase 01" becomes "army gifts" but the only thing I could think of for "main descriptive keyword" is also "army gifts". This gives me this paragraph on the "army retirement gifts" page:

WebsiteName.com is America's premiere source of army gifts - including our exclusive army retirement gifts! FREE! Find out what you've been missing! Discover our exciting free online army gifts catalogs. Hundreds of army gifts for every occasion!

Should I instead try to come up with something else for "main descriptive keyword" like perhaps "military gifts" or is it OK to have both keyword 1 and main descriptive keyword be the same thing?

That's PERFECT as is

One more question: Do you suggest rewording other parts of the paragraph to keep it from looking too much like a cut and paste template? For example, do all of your sites have the phrase "America's premiere source of" and "Find out what you've been missing! Discover our exciting free online..."?

Going back to an old affiliate summit, a speaker had a list of a dozen trigger words and phrases. That one line paragraph was the result of 3 months of work trying to work each phrase into it!!

You don't notice it unless I point it out, but check out some of the words in that sentence:

America's premiere source
army gifts
our exclusive
army retirement gifts!
FREE!
Find out what you've been missing!
Discover our exciting
free online army gifts catalogs.
Hundreds of
army gifts
for every occasion!

Besides the obvious trigger words like "free", people WANT a reason to click thu, so phrases like

"America's premiere source"
"our exclusive"
"Find out what you've been missing!"
"Discover our exciting"
"Hundreds of products"

motivates them to use their index finger and click their mouse!

And yes, that paragraph is on every one of my sites!!!

[Billy Kay]

Mini Product Niche Website Step 19:
Adding The Optional Tracking Stats Code

At the bottom of each niche page is "Section 8: Optional sitemeter".

If you have a stats program, this is where you place it.

If you don't do stats, simply delete this section on each page.

I strongly suggest using a stats program. They provide critical insight to your webpage. For example, even though you just built 5 niche pages using the same exact template for each, Google may not like your army retirement gifts page (meaning it gets no ranking or hits). Your stats will show this. This gives you the option of changing your army retirement gifts keywords - or getting rid of that category all together and going with army brat gifts instead

[Billy Kay]

Before we get to the final chapter, I want to go back to the "External Links"

Just a reminder that these 5-8 links are AS IMPORTANT as the internal links

On my engraved crystal wine glasses niche site, the main keywords are obviously engraved crystal wine glasses

But I rank in the top 10 for both ice buckets and decanters - because I did the research when I made the external links.

Here's a visitor from an hour ago...

http://www.google.com/webhp?hl=en#hl...b4f7af4a13aa89

They searched goog for engraved crystal decanter set

and my wine glass niche came up #5

Point is... don't treat the external links as "filler"

As I stated on page one... every word and every link on every page of the niche site is there for a reason

[dsharpie]

I strongly suggest using a stats program...

On all my other sites I use Google Analytics, and I understand it and check it every day. I know this could get into a lengthy debate , but is there any reason I should NOT use GA on this site too?

[dsharpie]

Before we get to the final chapter, I want to go back to the "External Links"

But I rank in the top 10 for both ice buckets and decanters - because I did the research when I made the external links.
... Point is... don't treat the external links as "filler"

I'll double-check the external links section and compare to the keyword research list to see if I need to beef up the text of the links. Thanks for the tip.

What's next?

[Billy Kay]

GA counts as a stats program

What's next??????????

The final chapter!

Place $40,000 in small non-sequential bills in a bag.....

[dsharpie]

Allright, I'm into the final chapter of the tutorial, but I'll have to wait until this new site produces some income before sending those bills in that bag...

Thanks so much for an exciting and very helpful tutorial, Billy. I've learned a lot from this experience and I'm sure other readers will find it very useful.

[Billy Kay]

Mini Product Niche Website Step 20:
Final Review

Make sure you have checked all your links. There's no money in 404 Page Not Founds

Upload all the files to your server

Find a place on all your existing websites to link to your new Mini Product Niche Website

Only AFTER you have double checked your niche site and only AFTER you've linked to it from your current sites should you submit it to search engines.

While search engine rules change and evolve daily, conventional wisdom says that Google gives you an artificial boost (higher page rankings) when it first discovers your site. This is because - since it doesn't use humans - it doesn't know if you're the single most important site in the history of army gifts - or a piece of garbage. So it gives you the benefit of the doubt.

It then tracks visitors for a few weeks to see what they do - so it's important that your visitors are targeted army gifts visitors - and not members of your family or Facebook friends checking out your new site.

It then puts you in the "sandbox" for a while - meaning your rankings disappear for a time, to see how you do on your own. So the first week or two after it finds you are critical. Try to get only targeted clicks during this period.

Avoid Cousin Betty with a fishing blog telling her fishing readers to visit your cool army gifts site. It's not related. You'll be penalized.

Congratulations and best of luck on your new website!

All My Best,
Billy Kay