Podcast With Work At Home Dad Eric Nagel @ericnagel

WAHMoms/WAHDads host Deborah Carney is joined by guest affiliate and work at home dad Eric Nagel.

Tell us a little about yourself:
I’m an Affiliate Marketer, Internet Marketing Consultant, and PHP Programmer working from my home in Buffalo, NY. I’ve been married for 11 years now and we have 3 kids: 2 girls 8 & 10, and my son is 13.

As a work at home parent what is your biggest challenge?
It’s hard for me to relax at home – if I’m reading, or watching TV, or hanging out with the kids, I feel guilty that I’m not getting any “work” done. Having a dedicated office helps, but my laptop means I sometimes bring my work into other areas of the house.


What is the biggest advantage to being a work at home parent?
Being able to be there for my kids… my flexible schedule allows me to take an hour or two and help out at school, or take them to dance practice or a keep an eye on them if a friend is over. They’re only this age once, so take full advantage of it.

As a work at home parent what advice would you give other work at home parents?
Find what works for you. Everyone is different… I need a set schedule, or else I find myself wandering aimlessly (online, around the house, in my office). If I know what’s coming up next, I don’t have to think about it.

Eric’s Website
http://www.cloudbackupreviews.com/
http://www.wineclubreviewsandratings.com/
http://getmonkeyfinger.com/
https://twitter.com/ericnagel

Thanks to GeekCast.fm for hosting all of our podcasts. Visit them for more podcasts about marketing and working from home.

Fourth of July, Banners Farms and Focus – Affiliate ABCs #66

Vinny O’Hare and Debbie Carney cover a range of topics in the latest Affiliate ABCs podcast. Vinny talked about taking pictures of fireworks on July 4th and passing out on the train in New Jersey. The trip was worth it though as the pictures came out good.

We talked a little about banner farm websites that guru’s are trying to sell to people. These people usually hang on for 6 months paying $29-$39 a month and then get replaced by new people trying to make millions online. If they mention the word “Millions” in their sales copy run! If they are living in a tropical place and telling you that you can do it also “run”. If you type in their system with the word scam after it in Google and there is a video of someone saying it isn’t a scam “Run”.

The latest thing the Guru’s are doing is holding actual seminars in hotels and giving out a bunch of info and have the people film a testimonial as they leave. Of course these people are going to talk highly since they just got brain overload and think it can be done. They are also making videos in case someone types in their names in Google talking positive. They are just covering all the bases.

We talked about focus and making better websites and not wasting time with many lousy websites.

We discussed Vinny’s recent trip to the Google offices for their AdSense in Your City. They talked about how mobile is going to pass the desktop next year and make sure your site is ready for it. WP-Touch is one solution and you can join the Small Biz Theme from Expand2Web’s affiliate program and sell their mobile ready theme.

Vinny talked about diversification and selling his print book to his niche email list.

We then discussed a few articles Vinny has written on his website that talked about Google Panda and Penguin recovery. Part of that is a second article Vinny wrote on increasing your average time on your site.

Use your Google analytics find out the date your traffic died and see what each algorithm did by using the SEOMOZ Google change log. You can figure out what Google was looking for when your site got hit or get a good idea.

We get into talking about what affiliates are doing wrong.

1) Some things that Affiliates are still doing is making websites with 20+ affiliate links on their homepage and not linking out to anything else. Why not just write add copy on your site with the words “Hello Google this is an affiliate site”

2) These websites are not getting natural back links because no one links to websites that have 20 unrelated products on them. They also don’t get any social media love.

3) Use Google analytics to show Google how good your site is. Don’t listen to anyone that says using Google analytics hurts your rankings.

4) Stop getting easy backlinks. If they are easy to get odds are Google doesn’t count them at all. Example: article directories

Find us on Twitter:
Vinny O’Hare
Deborah Carney (a.k.a. Loxly)
Affiliate ABCs
Geekcast.fm

Thanks to Geekcast.fm for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.

Weebly Website Building Platform – Blogging ABCs #26

Blogging ABCs host Deborah Carney is joined by Karen Garcia of GTO Management to present an updated platform that bloggers and webmasters can use to easily create a new website.

Why do over 10 million people & businesses use Weebly? For the easiest, most powerful, and affordable website-building service! Building a website on Weebly is unlike anything you’ve ever experienced. Our drag & drop website builder makes it dead simple to create a powerful, professional website without any technical skills. Named one of TIME’s 50 Best Websites, Weebly has helped many millions of people create a professional website, blog, or online store and is the leading innovator in the website creation space.

Weebly.com

http://gtomanagement.com

http://twitter.com/karengarcia

Affiliate program: http://www.shareasale.com/shareasale.cfm?merchantID=37723&source=abcs

Find Us On Twitter:
Blogging ABCs
Loxly

Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky.

Inbound Writer Blogging Tool – Blogging ABCs #25

Blogging ABCs host Deborah Carney is joined by Karen Garcia of GTO Management to present a cool tool that bloggers and webmasters can use to optimize their blog or page content.

InboundWriter is a content optimization app that helps you blend art and science to reach and engage your audience. It is available as both a web app and a WordPress plugin and makes it easy for content marketers and professional writers of all types to create more relevant and web-friendly content by integrating real-time search and social intelligence directly into the writing process.

http://inboundwriter.com

http://gtomanagement.com

http://twitter.com/karengarcia

Affiliate program: Join the Inbound Writer Affiliate Program

Find Us On Twitter:
Blogging ABCs
Loxly

Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky.

Billy Kay on the Fine Art of Networking – Affiliate ABCs #65

New Affiliate ABCs host Billy Kay joins Deborah Carney and Vinny O’Hare as a new addition. For Billy’s first topic he wanted to talk about how networking has helped him grow not just his business, but build lasting friendships as well. Whether you are new to the industry or have been around awhile, this is a great podcast to listen too.

Find us on Twitter:
Billy Kay
Vinny O’Hare
Deborah Carney (a.k.a. Loxly)
Affiliate ABCs
Geekcast.fm

Thanks to Geekcast.fm for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.

FTC Information for Affiliates – Affiliate ABCs #63

Join Affiliate ABCs host Deborah Carney with guest Thomas A. Cohn, Partner, LeClairRyan as they discuss the FTC regulations that affect affiliates, merchants, and networks. Thomas explains the consequences of the regulations and gives examples of the FTC in action. This is one of those podcasts that you just have to listen too, so show notes are short!

There is a slide deck that accompanied this podcast, that was presented to the NYC Affiliate Summit MeetUp group in May. The slide deck does not match up completely with the podcast, but is very interesting itself.

Contact Forms, Google Analytics, CNN & Space Shuttle Photos – Affiliate ABCs #64

Affiliate ABCs hosts Deborah Carney and Vinny O’hare discuss how Vinny almost missed an opportunity to have his photographs featured on CNN plus what affiliates need to know about a new tool in Google Analytics and the importance of an easy to find contact form on your website.

In Google Analytics:
Click on Traffic Sources, then Social, then Social Visitors Flow
See where your visitors are dropping off the flow and react accordingly.

Make a contact form and place it on your site where customers or reporters can easily find you.
http://vinnyohare.com/contact-vinny/

http://vinnyohare.com/my-space-shuttle-pictures-on-cnn/

Vinny O'Hare on CNN Space Shuttle Crash Screenshot

Vinny O'Hare on CNN Space Shuttle Crash Screenshot

Viator Multi Language Affiliate Launch Webinar June 8th

Join Kelly Gillease, Viator Vice President of Marketing, and Affiliate Program Managers Deborah Carney, Liz Fogg and Vinny O’Hare to learn about the newly launched Viator sites in multiple languages and what this means for affiliates. Affiliates can now link to Viator sites in 10 languages and all the sites cross track. We will show you how to find the banners and links, and how to create custom links to any site or tour you want to.

Title: Viator Multi Language Affiliate Launch
Date: Friday, June 8, 2012
Time: 7:00 PM – 8:00 PM EDT

Join the Viator Affiliate Program

Space is limited.

Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/722067546

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements:
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Recap of Affiliate Summit Central and Shareasale Think Tank May 2012 #asc12 #thinktank12

In this uncharacteristically long episode we talk about the good, the bad and the fun about Affiliate Summit Central 2012 and Shareasale Think Tank 2012. Affiliate ABCs hosts Vinny O’Hare and Deborah Carney discuss what they experienced during what Debbie fondly calls “Conference Week 2012″. Two conferences that are normally not at the same time, one smaller than normal and one that is always more intimate. We had a great time, productive with fun time built in.

Affiliate Summit is traditionally a large conference, they tried out a smaller, local conference, which I found very beneficial. Less sessions, more focus, easy to meet new people. The full conferences still have a huge place in the industry but I can see these smaller ones having a place also, like the Affiliate Summit local meetups.

Vinny sat in on sessions and got a great tip about using http://webpagetest.org/ to test your website loading speed. I had a round table and talked about creating books to create new audiences.

On to Shareasale Think Tank, where we had a very hectic schedule that was broken up with relaxing networking and a boating play date.

There were an insane number of stairs to descend and climb, but the time of the boats was well worthwhile for us. We stayed in the air conditioning, had a breeze, and talked to affiliates, other OPMs, merchants and providers of services. That was more beneficial than individual meetings actually, I am a big believer in the power of group thinking :)

Shareasale Think Tank was originally created as a way for merchants to talk directly to affiliates so that both could find ways to work together, and to give the merchants feedback from the top, and most motivated, affiliates that are in the Shareasale network. Back in the beginning, OPMs were just starting to become a force in the affiliate industry and not all merchants were managed well. From those first meetings came successful merchants and as the industry has grown more merchants hire OPMs (outsourced program managers) to run their programs effectively. However, I still like to have the Think Tank focus be on Merchant to Affiliate, because in the end if the merchants don’t attend and listen to affiliates and meet them face to face, merchants just see affiliate marketing as a “channel” and not as people helping them build their business.

As an OPM I love to be able to suggest to our merchants to attend events like this where they get to know everything about the industry and the people in it, the good and the shady. The more educated our merchants are (and all merchants) the better off everyone in the “circle” is.

Merchant Tables at Shareasale Think Tank 2012 that are Managed by Team Loxly

Affiliate ABCs #57 – How Affiliates Can Get The Most Out of Q4 by Talking to Your Merchants

Affiliate ABCs host Deborah Carney joined Kim Salvino and Amy Ely of buy.at to discuss Q4 planning and ideas to generate the greatest revenue during one of the most lucrative times of the year.

Topics include:

·         Important information to ask merchants in order to effectively promote their program in Q4
·         Great Q4 holidays (beyond Black Friday) and niche topics to consider for promotion opportunities

Key takeaways:

·         Don’t wait on the merchant – know what you need well in advance, and don’t be afraid to ask
·         Plan out a promotional calendar and the dates you’ll need relevant creative from merchants
·         Consider creating a media kit detailing your audience demographics, planned promotions, and communications channels you use (email, PPC, etc) and send to potential merchant partners
·         Ensure your content and ads aren’t displaying expired promotions
Tricia Meyer posted a great seasonality calendar – http://www.tricia.me/SeasonalityCalendar.pdf

Helpful statistics:
·         comScore 4th quarter sales reached $39 billion in 2009 and $43 billion in 2010 – presenting a huge revenue opportunity this year
·         The largest online sales day in 2010 was Cyber Monday and the peak week was December 5-12th

Find us on Twitter:
Deborah Carney (a.k.a. Loxly)
Affiliate ABCs
Geekcast.fm

Learn more about buy.at:
Visit the buy.at blog
Facebook Fan Page
Twitter: @buyatUS

Thanks to Geekcast.fm for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.