TweetMerchant ABCs host Deborah Carney joined Kim Salvino and Amy Ely of buy.at to discuss Q4 planning, including tips on how to effectively support affiliates and generate the greatest revenue from this channel during one of the most lucrative times of the year. Topics include: · Important information affiliates need to effectively promote your program in Q4 · ...…
TweetDrew Thorne-Thomsen from Ring Revenue, joins Merchant ABCs hosts Vinny O’Hare and Deborah Carney to discuss the Ring Revenue service. Pay per call has been around for awhile but it is getting more traction as more affiliates are looking for ways to monetize offline advertising or other untraditional types of advertising and pay per call ...…
TweetMerchant ABCs hosts Deborah Carney and Vinny O’Hare joined Kim Salvino, Amy Ely, and Jeannine Crooks of buy.at to talk about the advantages and disadvantages of running programs on multiple networks. Topics include: · Managing creative, promotions, and information across all networks · Considerations: Ts & Cs, setup and monthly fees, tracking, network quality measures · Identifying network ...…
TweetThis podcast outlines what conversion optimization is and covers the most common questions associated with how conversion optimization works. Lindsay Viscount and Sarah Bundy from All Inclusive Marketing discuss with Deborah Carney of MerchantABCs the most essential “need to knows” about conversion optimization and how it works. An ecommerce conversion rate is one of the ...…
TweetAffiliate and Consultant Eric Nagel joins experienced affiliate managers (OPMs) Vinny O’Hare and Deborah Carney in a very important episode of Merchant ABCs. Many merchants are not aware that if they don’t have an Affiliate Agreement in place they are giving affiliates carte blanche to do whatever they want to promote your affiliate program. Eric ...…
TweetThis should actually be the first podcast any company considering starting an affiliate program should listen to. Karen Garcia of GTO Affiliate Management and Liz Gazer of Growthspurt Media Affiliate Management join Merchant ABCs Training Podcasts host Deborah Carney to discuss the realities of starting an affiliate program. Many merchants think it is an inexpensive ...…
TweetKaren Garcia of GTO Management and Liz Gazer of Growthspurt Media join Merchant ABCs Training Podcasts host Deborah Carney to discuss how many merchants treat the affiliate channel as the “red headed step child” of their marketing efforts. Building on what you learned from Merchant ABCs Training Podcast #17 with Sarah Bundy of All Inclusive ...…
Tweet Sarah Bundy of All Inclusive Marketing joins Merchant ABCs host Deborah Carney to discuss why your company should have an integrated marketing plan that includes affiliate marketing as one component of many. Below are the outlines of what we discuss and links to Sarah’s sites that have more complete notes. Even with the notes, ...…
TweetMerchant ABCs Training podcast hosts Deborah Carney and Vinny O’Hare joined Kim Salvino, Amy Ely, and Jeannine Crooks of buy.at Affiliate Network to talk about best practices when creating coupons and deals and how to effectively work with coupon affiliates. Topics include: · The benefits of working with coupon affiliates · Best practices when creating a ...…
TweetMerchant ABCs hosts Deborah Carney and Vinny O’Hare joined Kim Salvino and Amy Ely of buy.at to talk about affiliate program SEO policies and important considerations when constructing terms and conditions. Topics include: · The impact of placing restrictions on affiliates who rank for SEO/natural search terms · Understanding why advertisers may put restrictions in ...…