Lisa Picarille was the moderator for this discussion about trademark bidding with our guests, Deb Carney and Joe Sousa for the AffPlan Strategy Session about Trademark bidding.
Today’s Topic: Trademark Bidding and PPC Policies in Affiliate Marketing
In the wide ranging discussion we defined trademark bidding; discussed when it’s a good thing for affiliates and when it’s good for merchants; gave examples of when it makes no sense; the motivation behind merchant’s decisions to forbid trademark bidding; how some affiliates game the system; what it takes to police these policies; how to educate merchants and affiliates on the topic; software that helps affiliates do trademark bidding and more.
For complete show notes and to listen to this podcast, click here.