Merchant ABCs #5 – Managing New Merchant Expectations
TweetMerchant ABCs hosts Deborah Carney and Vinny O’Hare are joined by long time affiliate manager and OPM/AM Wade Tonkin to discuss expectations of new merchants that are starting affiliate programs. Managers and OPMs (Outsourced Program Managers) are challenged by companies that expect big things right after launching an affiliate program. Experienced managers often have to ...…