10 Steps to Move a Merchant Program From Google Affiliate Network

Affiliate ABCs hosts Deborah Carney and Vinny O’Hare from Team Loxly talk about what merchants need to do now that Google Affiliate Network (GAN) is closing their doors.

How To Move Your Affiliate Program To a New Network
vinny-moving
With the Google Affiliate Network shutting down there has been lots of talk about how to move a program to a new network. There aren’t too many places that give step by step instructions. Each program will have their own certain features and quirks but here is a run down of some things you should be doing right away.

#1 Send an email out to your affiliates letting them know what is going on. Even though you don’t really know all the details yet yourself. Be as honest as you can and let the affiliate know as much as you know. Tell them they will get further updates as you find out more. Communication is the most important thing you can do at this point. Let them know you were as blindsided as they are by GANs decision.

Get as much info as you can. In your email encourage the affiliates to keep up to date with you by following you on social media. Make sure you have a phone and an email address for affiliates so they can reach out to you. You may want to think about some sort of activation bonus and get the affiliates prepared to move.

You also need to identify your top affiliates and send them a personal email. Remember the 90/10 rule. Your top affiliates are busy and need a handholding throughout this process.

#2 Gather a list of your current affiliates. Download it off GAN because they may pull the switch on you at any moment. Do not do this tomorrow. Stop reading this and go do it. Don’t worry about reading the rest of this post, it isn’t going anywhere.

#3 Gather all your sales reports off GAN. They will be going bye bye and you will need them for your end of the year reporting. Your boss is going to care that your first 4 months of reporting are not in your new totals on the new network. It sounds stupid but a lot of managers don’t think about this until it is too late. You should have a folder called migration and put all the stuff you are pulling off gan into it. Also back it up.

#4 Gather your creatives. You may already have these saved somewhere else but if not get them off GAN and put them in the folder. You won’t have a shot after they pull the plug.

#5 Take a deep breath and see what the other networks have to offer. Hopefully you have started some research and you are ahead of this. Sign up as an affiliate to the networks and see how you like the interface. Do yourself a favor and don’t just put your program on a network that is the most expensive. Just because they cost a lot doesn’t mean they are right for you. If your affiliate program is a good program your best affiliates will follow you to the new network. I could go on and on about how to chose an Affiliate Network but that is a post for another day.

Personally we run our programs on the Shareasale network. I would also look at Avantlink, they have some cool tools over there that I like. Don’t join a network that claims they are the biggest. That doesn’t matter to you, what should matter is the quality of the affiliates. We all know Gan sucked at this so why would you put your program back into a situation where you are spending your time policing your affiliates. Your top affiliates will follow you no matter what network you go to unless they were doing something shady and they are not allowed into that network. For which you wouldn’t want them back in your program anyway.

#6 Prepare another email for your affiliates. Reassure them that you are moving asap and you will have every resource possible to help them make the switch. Make the emails personal and about how much better the program will be on the new network.

#7 Chose a new network and get the ball rolling. Load up your creatives (especially your top performing ones). Make sure you have a creative of all sizes represented as your affiliates will let you know if you don’t. This includes text links.

#8 Send an email to your top affiliates letting them know which network you choose asap. You may want to send out a press release announcing which network you are moving to. This will get picked up by all the Affiliate news sites and news will spread very quickly. Then go to as many affiliate forums you find and announce it there.

#9 While you are doing that send another email to your GAN affiliates letting them know where you moved and what bonus you will give them for their trouble of changing links. Usually $5-10 will do it. Take a deep breath and wait for the applications to start coming in.

#10 Get on the phone with your top affiliates and ask them if they need any help switching. Once again they are very busy and the last thing they want to do is swap out links. The sooner you get them up and running the sooner you will be back making money in the affiliate program.

We are encouraging merchants to reach out to Outsourced Program Managers such as Team Loxly and GTO Management for help moving to a new network. Merchants can get both short term help with moving and long term management from firms like these.

Christina Hamlett Author Services Interview on @BookGoodies Podcast

Christina Hamlett joins BookGoodies podcast hosts Deborah Carney and Karen Garcia to talk about the services she provides for authors.

In addition to ghostwriting, editing and script coverage services for authors, I offer media relations consulting on topics such as how to attract and maximize PR opportunities, how to give stellar interviews, what to wear to a photo shoot, and how to use social media platforms effectively. I also teach online classes in screenwriting, playwriting and how to write a TV series.

Website(s)
Christina Hamlett
http://www.mediamagnetism.org

Contact Information:
Individuals seeking information on upcoming classes, script coverage consultations and professional ghostwriting services can reach me through my contact form at http://www.authorhamlett.com. For media relations issues, they’re invited to visit http://www.mediamagnetism.org.

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Thanks to GeekCast.fm for hosting our podcasts! Please also visit NightFire Publications for books published by Deborah and Friends.

Other sites you may want to visit:
Awesome Gang
Author Marketing Club
We Build Your Book

Find more author interviews and great books to read at BookGoodies.com

Rachel Sentes Interview on @BookGoodies Podcast @msgalfriday

Rachel Sentes of gal-friday publicity joins BookGoodies podcast host Deborah Carney to talk about the services she provides for authors.

Hello, we are a freelance publicity company that specializes in book and business publicity. We offer publicity, e-book conversion services, ghost-writing, author blog set ups, editing and manuscript assessments and publishing consultations. We are one of the few businesses that works hand in hand with a Literary Agent to provide information to authors seeking to publish for the first time or those that need help negotiating contracts. We have a retail background so we know and have contacts not only in the media but also with book distributors, publishers and retailers of books. We work with both self-published/indie authors and traditionally published work- non-fiction, fiction and children’s books.

Website(s)
gal-friday publicity
Facebook Page
Twitter Account
LinkedIn

Other places to find us:
http://www.doghairinc.com/
http://gal-friday.blogspot.ca/

Contact Information:
It’s easiest if people contact me via email at rachel@gal-fridaypublicity.com or they can call me at 604-366-7846

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Thanks to GeekCast.fm for hosting our podcasts! Please also visit NightFire Publications for books published by Deborah and Friends.

Other sites you may want to visit:
Awesome Gang
Author Marketing Club
We Build Your Book

Find more author interviews and great books to read at BookGoodies.com

Carolyn Banguero Author Interview on @BookGoodies Podcast

Author Carolyn Banguero joins BookGoodies podcast host Deborah Carney to talk about books, writing and current projects.

I am the author of the children’s book ‘Paolo’s Adventures, The Tale of a Very Brave Little Kitty, Volume I’. This book was self-published through Book Publisher’s Network in Bothell, WA. Since its release in October, 2011, the first printing has sold out with a second printing now available. ‘Paolo’s Adventures’ has been received very well. I have had successful book signing events in several books stores, such as Barnes & Noble, Third Place Books and Elliott Bay Book Company. KOMO NEWS interviewed me at one of the book signings. KING 5′s New Day Northwest and Q 13 FOX News had me as a guest on their studio shows. Links to all three appearances are available on the following press release.

Website(s)
Author Home Page Link
Link To Buy Book On Amazon
Link to Buy Book on Barnes and Noble
Link to Book for sale via other sites

Find Us On Social Media:
https://www.facebook.com/paolosadventures

Follow BookGoodies on:
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Thanks to GeekCast.fm for hosting our podcasts! Please also visit NightFire Publications for books published by Deborah and Friends.

Other sites you may want to visit:
Awesome Gang
Author Marketing Club
We Build Your Book

Find more author interviews and great books to read at BookGoodies.com

Hillel Presser Author Interview on @BookGoodies Podcast @assetattorneys

Author Hillel Presser joins BookGoodies podcast host Deborah Carney to talk about books, writing and current projects.

Hillel L. Presser, Esq. represents individuals and businesses in connection with the establishment of comprehensive asset protection plans that incorporate both domestic and international components.

Hillel Presser has been featured in numerous newspapers and magazines, among them Forbes, Sports Illustrated, the Robb Report, the Houston Chronicle, and the Los Angeles Times. He has also appeared on several radio and television networks such as FOX, BRAVO, NBC, ABC, and CBS and has been profiled in the international press in Canada, Germany, Greece, Ireland, and the United Kingdom. He has represented some of today’s most well-known business owners, celebrities and professional athletes.

Hillel Presser has authored several books and articles on Asset Protection and Law including Financial Self – Defense, Asset Protection Secrets, Financial Self – Defense (Revised Edition), Asset Protection in Financially Unsafe Times (foreword), and Captive Insurance Companies (foreword) just to name a few.

Hillel Presser graduated from the School of Management at Syracuse University where he was one of the first students to major in entrepreneurship. He then obtained his law degree from Nova Southeastern University where he was awarded the “Book Award” for the highest academic achievement in business entities and corporations. He is currently finishing his masters in marketing at Lynn University.

Hillel Presser sits on the President’s Advisory Council and Ambassador Board for Nova Southeastern University and currently participates as an active board member for several non-profit organizations for some of his professional athlete clients. Mr. Presser also served as an Adjunct Faculty Member (Law) at Lynn University.

Hillel Presser grew up in Rochester, New York and now resides in Palm Beach County, Florida.

Website(s)
Author Home Page Link
Link To Book On Amazon

Find Us On Social Media:
Facebook: www.facebook.com/ThePresserLawFirm
Twitter: www.twitter.com/assetattorneys
Linkedin: www.linkedin.com/in/hillelpresser
YouTube: www.youtube.com/ThePresserLawFirm
Google+: http://gplus.to/ThePresserLawFirm
Blog: www.assetprotectionattorneys.com/Asset_Protection_Blog.aspx

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Thanks to GeekCast.fm for hosting our podcasts! Please also visit NightFire Publications for books published by Deborah and Friends.

Other sites you may want to visit:
Awesome Gang
Author Marketing Club
We Build Your Book

Find more author interviews and great books to read at BookGoodies.com

Chris Efessiou Author Interview on @BookGoodies Podcast @ChiefDaddyOfcr

Author Chris Efessiou joins BookGoodies podcast host Deborah Carney to talk about books, writing and current projects.

Entrepreneur, business leader, international speaker, radio show host, author and father Christos Efessiou knows a thing or two about success. In the past 20 years, Chris has founded, co-founded, developed, and managed multiple successful enterprises—all the while being a committed and present single parent.

Widely known for his business acumen, empowering management style, and out of the box thinking, Chris is committed to inspiring and guiding working parents to attain success at work and at home. Through speaking, coaching and his book CDO Chief Daddy Officer, he clearly defines the fundamentals of solid leadership critical in both arenas, and provides tools, tips and advice on how to transfer business skills to the business of parenting and personal relationships.

His story is a testament to any entrepreneur’s bravery and strives towards jubilation. Chris left his homeland of Greece at the age of 19 to enroll as an exchange student at a U.S. high school in the Boston area. He had less than a year to learn a language he did not speak and earn admittance to an American college or else he would be forced to return to Greece to work for his father’s company—a future that would be undoubtedly secure, yet dishearteningly dependent. Now the founder, President, and CEO of SRxA-Strategic Pharmaceutical Advisors, an international consulting, marketing, and education firm, Chris’s story is a testament to every young person’s brave first steps out along that quivering, indefinite, yet ultimately rewarding wire of risk.

A sought after mentor and teacher, Chris is a visiting professor and guest lecturer at numerous academic institutions, including George Mason University’s School of Management, and Northeastern University. A business leader and advocate, Chris serves as member of the Management Committee of the Small Business Council of the United States Chamber of Commerce, and is a keynote speaker on various topics, nationally and internationally.

Affecting future generations of business leaders by bringing CDO’s message to college classrooms around the nation is Chris’s ultimate goal. He will also work with entrepreneurs and business professionals to help them develop and successfully transfer their skills from the office to the home.

Website(s)
Author Home Page Link
Link To Book On Amazon
Link to Book on Barnes and Noble

Find Us On Social Media:
Facebook: Chris Efessiou

Twitter: @ChiefDaddyOfcr

On Voice America Radio (page autoplays audio)

GoodReads Book Page

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Thanks to GeekCast.fm for hosting our podcasts! Please also visit NightFire Publications for books published by Deborah and Friends.

Other sites you may want to visit:
Awesome Gang
Author Marketing Club
We Build Your Book

Find more author interviews and great books to read at BookGoodies.com

Ghostwriter Cynthia MacGregor Interviewed on @BookGoodies Podcast

Ghostwriter Cynthia MacGregor joins BookGoodies podcast host Deborah Carney to talk about the services she provides for authors.

The services I provide for authors are editing and ghostwriting.

As an editor I fine-tune book manuscripts and bring out the best in them. This is a service I provide for authors who are self-pubbing AND those who are submitting to editors at conventional publishing houses. Those submitting to traditional publishers want their books in the best possible shape before submitting, to give them the best shot at acceptance. Those who are self-publishing naturally need an editor to rid their manuscripts of any errors and generally improve them in every way so that they are publication-ready.

As a ghostwriter I have helped many would-be authors who had ideas for a book–fiction or nonfiction–but lacked the time, the skills, or both to actually bring that idea to fruition as a completed manuscript.

Website(s)
Cynthia’s Website

Contact Information:
Either by email at Cynthia@cynthiamacgregor.com or by phone at 561-963-5199 7 days a week between the hours of 5 AM and 5 PM Eastern Time.

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Thanks to GeekCast.fm for hosting our podcasts! Please also visit NightFire Publications for books published by Deborah and Friends.

Other sites you may want to visit:
Awesome Gang
Author Marketing Club
We Build Your Book

Find more author interviews and great books to read at BookGoodies.com

WAHM-WHAD Podcast With Mike Moyer

WAHMoms/WAHDads host Deborah Carney is joined by work at home dad Mike Moyer.


Tell us a little about yourself:
Mike Moyer is an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc, a marketing technology company for the medical industry; Cappex.com, a site that helps students find the right college; College Peas, LLC which provides publications and consulting on college admissions; and Trade Show Samurai, LLC a company that teaches trade show exhibitors how to capture lots and lots of leads. In addition to his experience as an entrepreneur he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services to motor home chassis to luxury wine.He has taught entrepreneurship at both Northwestern University and the University of Chicago. Mike is the author of How to Make Colleges Want You, College Peas, Trade Show Samurai and Slicing Pie, a book about dividing up equity in early-stage companies. He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago. He lives in Lake Forest, Illinois with his wife, two kids and the Lizard of Oz.

As a work at home parent what is your biggest challenge?
Staying focused on work with a lot of distractions can be a lot of work. It’s important to create structure around time and space so that you can get done what you need done.

What is the biggest advantage to being a work at home parent?
Time with the family is great. I see my kids all the time and I can spend time with them during the day.

As a work at home parent what advice would you give other work at home parents?
Set expectations with your spouse and your family so they can help you find the time and space you need to get your work done.

Website
SlicingPie.com
CollegePeas.com
TradeShowSamurai.com

Thanks to GeekCast.fm for hosting all of our podcasts. Visit them for more podcasts about marketing and working from home. Also join the forum that is for women to interact with other successful women, JoinWOMU

Cathy McAlister Author Interview on @BookGoodies Podcast

Author Cathy McAlister joins BookGoodies podcast hosts Deborah Carney and Karen Garcia to talk about books, writing and current projects.

Cathy was born and raised in Tennessee. She is a farmer and raises pigs, dairy cows, goats, and horses. The inspiration for her first children’s book came from when she got Priscilla, her first piglet. Priscilla brought Cathy so much love and joy, she wanted to share it with the world. That is how “Priscilla the Peppermint Pig” came to be written. It is the first in a series of books about Cathy’s pigs. There will be more adventures from Cathy’s farm coming soon.

Working from home as a marketing specialist for an internet company gives Cathy some free time to work on Arts and Crafts. Ceramic Pigs are her specialty. She also enjoys wood working, needle crafts and gourd art made from her own homegrown gourds.

At a recent book signing, Cathy found that people of all ages fell in love with her book. It is a great story that anyone can enjoy!

Website(s)
Cathy’s Author Home Page Link
Cathy’s Website

Follow BookGoodies on:
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Thanks to GeekCast.fm for hosting our podcasts! Please also visit NightFire Publications for books published by Deborah and Friends.

Other sites you may want to visit:
Awesome Gang
Author Marketing Club
We Build Your Book

Find more author interviews and great books to read at BookGoodies.com

WAHM-WHAD Podcast With Felicia Gopaul

WAHMoms/WAHDads host Deborah Carney is joined by guest Felicia Gopaul.


Tell us a little about yourself:
I got married and have two beautiful girls. I’ve been working from home off and on since 1997. This time around, I’ve been working from home since 2008. I have a college consulting business where I serve and solve the college education problems of middle class families. My kids are 8-11.

I was a guest speaker at Joseph Hurley’s Savingforcollege.com 529 Boot Camp for Advisors, a presenter at the Certified Financial Planner Board of Standards, Inc Financial Planning Clinic, has been a guest on Point of View, Daily Connections, Protect Your American Dream and What’s In Your Hand. I have contributed my views and articles that appeared in The Star-Ledger, Garden State Woman Magazine, The Bottom Line, MorningstarAdvisor.com and divorce360.com. Mrs. Gopaul is highly sought after and has spoken at: Anderson Consulting, Mitchell & Titus LLP, Department of Treasury – US Mint, New Jersey Association of Women Business Owners, Social Security Administration and many other organizations.

I am a member of the National Institute of Certified College Planners.

As a work at home parent what is your biggest challenge?
Balancing my family and work life. My father has dementia and recently moved in with us. My kids are both in elementary school and sometimes, everyone seems to need me at the same time. When my dad is attending adult day care and the kid’s are in school, I can work but sometimes it seems it need to work late into the evening to do the work necessary for my business. Both myself and my husband seem to be getting the short end of the stick right now.

What is the biggest advantage to being a work at home parent?
Being able to be there for my family as needed. If my kids are sick or my dad has a doctor’s appointment, I have the flexibility to do what is necessary for them. I can also take off during the day for a massage or a walk so I’m recharged when everyone returns.

As a work at home parent what advice would you give other work at home parents?
Ask for the help that you need and hire staff to take some of the routine items that you hate off your plate.

Website
Guest expert at AllExperts: http://www.allexperts.com/ep/1552-76869/Funding-Education/Felicia-Gopaul.htm
Guest expert at LifeTuner.org (an AARP property): Can only get access if you are an AARP member – http://www.lifetuner.org/expert/Felicia-Gopaul
Article on LifeTuner.org site – “How to Be a Good Student Loan Borrower” – http://lifetuner.org/blog/archive/2012/05/07/how-to-be-a-good-student-loan-borrower
US News and World Report – http://money.usnews.com/money/personal-finance/articles/2012/05/29/helping-aging-parents-manage-their-money

From my own site – http://www.CollegeFundingResource.com
College Expert Talk podcast – http://www.collegefundingresource.com/category/podcast/cet/
Career 100 podcast – http://www.collegefundingresource.com/category/podcast/career/

Twitter: @feliciagopaul

Thanks to GeekCast.fm for hosting all of our podcasts. Visit them for more podcasts about marketing and working from home. Also join the forum that is for women to interact with other successful women, JoinWOMU